{"id":12986,"date":"2018-11-28T15:27:29","date_gmt":"2018-11-28T14:27:29","guid":{"rendered":"http:\/\/www.soroptimisteurope.org\/?p=12986"},"modified":"2025-05-13T11:16:41","modified_gmt":"2025-05-13T09:16:41","slug":"zoom-sur-la-campagne-de-branding","status":"publish","type":"post","link":"https:\/\/www.soroptimisteurope.org\/fr\/zoom-sur-la-campagne-de-branding\/","title":{"rendered":"Zoom sur la campagne de branding"},"content":{"rendered":"<p>L\u2019\u00e9quipe Communication du SIE a distribu\u00e9 un \u00ab\u00a0Branding Kit\u00a0\u00bb aux pr\u00e9sidentes d\u2019unions et de clubs individuels et a lanc\u00e9 la vid\u00e9o \u00ab <a href=\"https:\/\/www.youtube.com\/watch?v=J5XPQKnubSI&#038;t=\">Standing up for yourself is standing up for women everywhere<\/a> \u00bb le 31 octobre. La vid\u00e9o \u00e9motive d&rsquo;une minute et demie montre les luttes des femmes de tout horizon et toute profession, confront\u00e9es aux in\u00e9galit\u00e9s et au manque de respect dans des situations de la vie quotidienne. Chacune \u00e0 sa mani\u00e8re d\u00e9fie les hommes et se d\u00e9fend. Cette audace a un effet papillon, car elle encourage d\u2019autres femmes de s\u2019affirmer, tout comme les Soroptimist!<\/p>\n<p>&nbsp;<\/p>\n<p>Le lancement de cette vid\u00e9o se d\u00e9roule en deux phases. La premi\u00e8re consiste \u00e0 tester les eaux de mani\u00e8re organique et \u00e0 voir comment les Soroptimist partagent la vid\u00e9o. La deuxi\u00e8me phase consiste \u00e0 promouvoir la vid\u00e9o via une publicit\u00e9 pay\u00e9e sur Facebook. Cette publicit\u00e9 s&rsquo;adressera aux femmes du groupe d&rsquo;\u00e2ge que nous souhaitons recruter! Mais avant d\u2019atteindre cette phase, nous voulons voir \u00e0 quel point la vid\u00e9o peut se propager \u00e0 travers nos membres! Nous vous prions de regarder la vid\u00e9o sur la page Facebook du SIE et ensuite de la \u00ab\u00a0liker\u00a0\u00bb et de la partager aussi largement que possible!<\/p>\n<p>&nbsp;<\/p>\n<p>L&rsquo;\u00e9quipe Communication a cr\u00e9\u00e9 le Branding Kit pour aider les Soroptimist \u00e0 diffuser notre message et \u00e0 g\u00e9n\u00e9rer une discussion sur notre organisation via les r\u00e9seaux sociaux. Il contient une vid\u00e9o d&rsquo;introduction \u00e0 la campagne de Branding, des directives sur l&rsquo;utilisation des r\u00e9seaux sociaux, des fichiers t\u00e9l\u00e9chargeables de la vid\u00e9o \u00e9motive et de la vid\u00e9o anim\u00e9e et des r\u00e9sum\u00e9s de projets SIE. Ce kit est extr\u00eamement utile pour montrer aux membres potentiels et au grand public qui nous sommes! Vous pouvez visionner les vid\u00e9os lors de r\u00e9unions et utiliser les projets pour expliquer comment les Soroptimist de la F\u00e9d\u00e9ration am\u00e9liorent la vie des femmes et des filles.<\/p>\n<p>&nbsp;<\/p>\n<p>Comme nous pensons que toutes les Soroptimist devraient y avoir acc\u00e8s, le Kit est donc disponible sur l\u2019espace membre sous T\u00c9L\u00c9CHARGEMENTS > BRANDING KIT SIE.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9quipe Communication du SIE a distribu\u00e9 un \u00ab\u00a0Branding Kit\u00a0\u00bb aux pr\u00e9sidentes d\u2019unions et de clubs individuels et a lanc\u00e9 la vid\u00e9o \u00ab Standing up for yourself is standing up for [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":36702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"give_campaign_id":0,"footnotes":""},"categories":[129],"tags":[],"class_list":["post-12986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles"],"acf":{"article_actualites_liees":false,"article_documents":false,"article_email_contact":"","article_evenements_sociaux":false,"article_nom_contact":"","article_numero_contact":"","article_photo_de_couverture":{"ID":12828,"id":12828,"title":"screenshot emotive video 1 lightened","filename":"screenshot-emotive-video-1-lightened-e1543399486741.png","filesize":1650337,"url":"https:\/\/www.soroptimisteurope.org\/wp-content\/uploads\/2018\/10\/screenshot-emotive-video-1-lightened-e1543399486741.png","link":"https:\/\/www.soroptimisteurope.org\/fr\/screenshot-emotive-video-1-lightened\/","alt":"","author":"3","description":"","caption":"","name":"screenshot-emotive-video-1-lightened","status":"inherit","uploaded_to":0,"date":"2018-10-31 12:48:44","modified":"2019-02-01 13:12:11","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.soroptimisteurope.org\/wp-content\/plugins\/media-library-assistant\/images\/crystal\/image.png","width":1787,"height":880,"sizes":{"thumbnail":"https:\/\/www.soroptimisteurope.org\/wp-content\/uploads\/2018\/10\/screenshot-emotive-video-1-lightened-e1543399486741-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.soroptimisteurope.org\/wp-content\/uploads\/2018\/10\/screenshot-emotive-video-1-lightened-e1543399486741-300x148.png","medium-width":300,"medium-height":148,"medium_large":"https:\/\/www.soroptimisteurope.org\/wp-content\/uploads\/2018\/10\/screenshot-emotive-video-1-lightened-e1543399486741-768x378.png","medium_large-width":768,"medium_large-height":378,"large":"https:\/\/www.soroptimisteurope.org\/wp-content\/uploads\/2018\/10\/screenshot-emotive-video-1-lightened-e1543399486741-1024x504.png","large-width":800,"large-height":394,"1536x1536":"https:\/\/www.soroptimisteurope.org\/wp-content\/uploads\/2018\/10\/screenshot-emotive-video-1-lightened-e1543399486741.png","1536x1536-width":1536,"1536x1536-height":756,"2048x2048":"https:\/\/www.soroptimisteurope.org\/wp-content\/uploads\/2018\/10\/screenshot-emotive-video-1-lightened-e1543399486741.png","2048x2048-width":1787,"2048x2048-height":880}},"article_trombinoscope":false,"article_video":"","article_chapeau":"","article_contenu":[{"article_titre_du_paragraphe":"","article_paragraphe":"<p>L\u2019\u00e9quipe Communication du SIE a distribu\u00e9 un \u00ab\u00a0Branding Kit\u00a0\u00bb aux pr\u00e9sidentes d\u2019unions et de clubs individuels et a lanc\u00e9 la vid\u00e9o \u00ab <a href=\"https:\/\/www.youtube.com\/watch?v=J5XPQKnubSI&amp;t=\">Standing up for yourself is standing up for women everywhere<\/a> \u00bb le 31 octobre. La vid\u00e9o \u00e9motive d&rsquo;une minute et demie montre les luttes des femmes de tout horizon et toute profession, confront\u00e9es aux in\u00e9galit\u00e9s et au manque de respect dans des situations de la vie quotidienne. Chacune \u00e0 sa mani\u00e8re d\u00e9fie les hommes et se d\u00e9fend. Cette audace a un effet papillon, car elle encourage d\u2019autres femmes de s\u2019affirmer, tout comme les Soroptimist!<\/p>\n<p>&nbsp;<\/p>\n<p>Le lancement de cette vid\u00e9o se d\u00e9roule en deux phases. La premi\u00e8re consiste \u00e0 tester les eaux de mani\u00e8re organique et \u00e0 voir comment les Soroptimist partagent la vid\u00e9o. La deuxi\u00e8me phase consiste \u00e0 promouvoir la vid\u00e9o via une publicit\u00e9 pay\u00e9e sur Facebook. Cette publicit\u00e9 s&rsquo;adressera aux femmes du groupe d&rsquo;\u00e2ge que nous souhaitons recruter! Mais avant d\u2019atteindre cette phase, nous voulons voir \u00e0 quel point la vid\u00e9o peut se propager \u00e0 travers nos membres! Nous vous prions de regarder la vid\u00e9o sur la page Facebook du SIE et ensuite de la \u00ab\u00a0liker\u00a0\u00bb et de la partager aussi largement que possible!<\/p>\n<p>&nbsp;<\/p>\n<p>L&rsquo;\u00e9quipe Communication a cr\u00e9\u00e9 le Branding Kit pour aider les Soroptimist \u00e0 diffuser notre message et \u00e0 g\u00e9n\u00e9rer une discussion sur notre organisation via les r\u00e9seaux sociaux. Il contient une vid\u00e9o d&rsquo;introduction \u00e0 la campagne de Branding, des directives sur l&rsquo;utilisation des r\u00e9seaux sociaux, des fichiers t\u00e9l\u00e9chargeables de la vid\u00e9o \u00e9motive et de la vid\u00e9o anim\u00e9e et des r\u00e9sum\u00e9s de projets SIE. Ce kit est extr\u00eamement utile pour montrer aux membres potentiels et au grand public qui nous sommes! Vous pouvez visionner les vid\u00e9os lors de r\u00e9unions et utiliser les projets pour expliquer comment les Soroptimist de la F\u00e9d\u00e9ration am\u00e9liorent la vie des femmes et des filles.<\/p>\n<p>&nbsp;<\/p>\n<p>Comme nous pensons que toutes les Soroptimist devraient y avoir acc\u00e8s, le Kit est donc disponible sur l\u2019espace membre sous T\u00c9L\u00c9CHARGEMENTS &gt; BRANDING KIT SIE.<\/p>\n","article_media_image":false,"article_media_video":""}],"article_auteur_texte":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zoom sur la campagne de branding - Soroptimist<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.soroptimisteurope.org\/an-update-on-branding\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zoom sur la campagne de branding - 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