Dear Soroptimist,
We are excited to update you on the next step in strengthening our positioning and creating our new corporate identity and logo.
Why we are doing this
Soroptimist International updated our emblem, prompting SIE to revise our logo. But we are not stopping at a logo update. This is an opportunity to strengthen our overall positioning as a powerful NGO and voice for women and girls, ensuring our brand reflects the incredible work of our members across communities and countries.
What we have done so far
Your input has been at the heart of this process:
- The Taskforce on Corporate Identity, open to all members, guided the work from the start.
- Discussions and feedback were gathered during our meeting in Lisbon.
- A member-wide survey gave everyone the chance to share opinions and ideas.
- All this input has been synthesised into the Positioning Paper, which now serves as the foundation for the agency we will hire.
How you can help now
We are inviting communication agencies to help us refine our positioning and create a unifying, future-proof visual identity. You can help by:
- Sharing, reposting, liking, or commenting on SIE’s posts on LinkedIn, Facebook, and Instagram
- Encouraging agencies you know to contact us directly via our dedicated email address: corporateidentity@soroptimisteurope.org
Thank you for your continued support and involvement!
Regine Van Tomme
Communication Officer
Chair Taskforce Corporate Identity