The Soroptimists of Romania have carried out an inspiring national initiative dedicated to safeguarding and promoting one of the country’s most cherished cultural symbols: the IA, the traditional Romanian blouse. Listed by UNESCO as part of the Intangible Cultural Heritage of Humanity, the IA represents a shared cultural identity between Romania and the Republic of Moldova. Each year on 24 June, communities around the world celebrate the Universal Day of the IA on six continents and in more than fifty countries.
Recognising the IA’s significance as both an artistic expression and a symbol of women’s heritage, the Romanian Soroptimists designed a project engaging 193 students across several regions. The initiative aimed to foster cultural awareness among young people, empower girls and boys through creative learning, and strengthen intergenerational ties through traditional crafts.
With the support of numerous schools, associations, and community partners, a rich programme of educational and hands-on activities was implemented in four Soroptimist clubs: Brașov, Bucharest, Slatina and Suceava.
In Brașov, students from three rural and urban schools learned about the history and symbolism of traditional Romanian and Saxon embroidery. Workshops allowed pupils to sew motifs on bookmarks, while mini exhibitions showcased their creations. More than 100 students and teachers later received certificates during festive events where many proudly wore their IA.
Soroptimists from Bucharest celebrated the Universal Day of the IA with pupils from two secondary schools. The sessions highlighted traditional crafts, household practices and the cultural significance of folk costumes, with girls attending the event in beautifully embroidered blouses.
The Soroptimists of Slatina organised workshops in four schools, teaching students how to sew their own IA. With support from mothers and grandmothers at home, each participant completed a blouse that was later displayed in a dedicated exhibition. Forty-two students were recognised for their work.
Meanwhile, members of Suceava promoted the IA during club gatherings and local celebrations, sharing personal stories behind their own collections of traditional blouses and strengthening community bonds.
Rodica Maciucă, Union Programme Director 2023-2025, also presented the initiative internationally at the Danube Festival in Ulm, where a dedicated brochure helped promote the Romanian IA beyond national borders.
The Romanian Soroptimists consider the project a resounding success. Students gained valuable cultural knowledge, practical skills and a deeper appreciation for their heritage. Two girls from disadvantaged backgrounds, already engaged in another Soroptimist education programme, proudly embroidered four IAs with the help of their grandmother, demonstrating the continuity of tradition and the transformative power of empowerment through education.
This project beautifully illustrates how Soroptimists can preserve cultural heritage while advancing education and strengthening community bonds.
Bintou Koïta,
Senior Programme Officer (SIE HQ)